Remember when a telephone was for, well, calling people and talking to them?  Remember when the first mobile phones came out and only the tech savvy business person could afford the luxury of lugging around a huge handset that might work if they happened to be in just the right spot?  Remember public phone booths?  My, how things have changed!  Here are some reasons why you need to consider the mobile revolution when formulating your marketing plans today:

Mobile marketing methods have proven to be effective in acquiring new customers, providing service to existing customers, and driving repeat business through relationship-building.  When combined with other marketing methods, mobile marketing has also been proven to increase conversion rates.

Text Message Marketing

SMS text marketing is a “permission-based” form of marketing where the customer initiates things by texting in a keyword to join your list.  In exchange for their subscription, you can offer them an incentive, such as a coupon, free goods, free information, etc.  Once the person has subscribed to your text messages, they are now a part of your list and will receive all of your future marketing text messages.

SMS text marketing allows you to reduce your advertising costs while increasing sales and customer loyalty at the same time.  This method is inexpensive compared to other marketing methods and usually gets a much higher response rate.  SMS text marketing is great for local retailers of all types wishing to promote products or services, provide purchase incentives, and increase customer loyalty and retention.  If your business revolves around retail, communication, or appointments, SMS text marketing will be the perfect addition to your marketing tool-kit.

Mobile Enabled Websites

Traditional websites are designed to be viewed on a computer screen instead of a mobile device.  This means that most regular websites are not compatible with mobile devices.  Studies show that current mobile web-user experiences are overall horrible when it comes to viewing and navigating websites.  Websites that have not been optimized for mobile viewing are too cluttered and negatively impact the visitor’s ability to locate information.

Your mobile enabled website designed by Web Marketing Rx helps you attract both “new” and “repeat” customers by giving your business “instant mobile marketability” because your visitors land on your clean mobile site with all of the important information clearly and easily accessible.

QR Codes

QR (Quick Response) codes are 2 dimensional bar codes that are used to transfer information through mobile phone barcode readers.  QR codes are helping businesses generate more leads, more sales, and more long-time customers.

Traditional advertising methods require printing and publishing, which can cost thousands.  But there are no printing costs involved with QR codes.  And it’s easy to make changes to your destination when things change – you don’t have to worry about changing your ad and then re-printing and re-publishing.

Scan with your smartphone
to get directions.

With the snap of a camera phone – or one equipped with a  QR code scanner – consumers can scan your QR code and INSTANTLY connect to various forms of digital media or retrieve desired information.  A QR code can take them to an opt-in form, a website (preferably a mobile-friendly website), directions to an establishment, a coupon, a video, a menu, picture, a Facebook Fanpage, Twitter page – the possibilities are endless!