If you know anything about building a website for business, then you understand the importance of using effective search engine optimization (SEO) techniques in your design.
You also know that SEO protocols seem to be changing so quickly now, it is becoming more difficult than ever to stay abreast of those changes.
Now you have yet another SEO concept to master: website design and SEO as it relates to mobile websites.
Mobile SEO is a different beast than traditional SEO in a number of ways.
Here are ten keys to effective mobile SEO that you absolutely cannot afford to ignore:
1. The guiding principles.
First of all, it is important that you understand what you are dealing with.
Keep these things in mind: mobile search engines are unique to traditional search engines, mobile users exhibit particular web browsing behaviors, and mobile website design is altogether different from traditional website design.
2. Keyword relevancy.
Mobile users generally don’t have a lot of time or resources for lengthy detailed searches.
Your keywords targets should include short, sometimes sketchy, search terms.
Keep it simple.
3. Keyword usage.
Content on mobile sites is terse and concise.
You must choose short keyword phrases, and very few.
Keep in mind that your mobile content must read well on a wide variety of mobile devices, and through a number of different possible browsers.
Again, simplicity is key.
5. Predictive search.
This feature is a handy way for search engines to help web searchers fill out their queries, and users are more willing to accept suggestions rather than keep typing on mobile devices.
Research and choose keywords that fall into the most common and highly ranked predictive search results.
6. Content categories.
Decide which category your site best fits into, and optimize its content so that it is most likely to be featured when mobile web users search for that particular category in directory listings.
7. Google standards.
Read up on Google mobile site standards and make sure you comply.
Otherwise, Google will tweak your site for you in order to read it and display it to mobile web viewers (this is called “transcoding”), and you will not be in full control of your site’s presentation.
Mobile web users often use location terms in their searches, and when they do not, the location of most mobile devices is detectable by search engines and they will return local results when it makes sense, even more so because the device is mobile.
Therefore, location needs to be addressed with your site’s SEO in the content and through geotagging metadata.
Mobile users don’t always use Internet search engines, often they will use operator portals.
Submit your site to every portal, business directory, and listing service that is relevant to your site to increase your mobile website traffic.
10. Target audience.
Because your mobile SEO must be short and concise, you must give a lot of thought as to exactly who you are trying to reach.
Research your target market (keeping the mobile sector in mind), and tailor your site content to that market.
Mobile SEO is a new frontier, and must be approached with new eyes.
To get the most out of your mobile website, don’t be afraid take advantage of competent professionals who will understand how these keys to effective mobile SEO can move your business forward in the 21st century.